Ways your business can grow during the Coronavirus epidemic

Hey it’s Chris,

I’m afraid your business is in trouble.

You’ve been watching the news.  So have I. Plus I’m tracking a few other graphs and listening to some outside experts.

Here’s what’s going to happen.

America is about two months behind China on this thing.

If you count the first cases on March 1, we’re headed to a top of the wave around April 15 and watching this peter out by the end of May.

Social distancing is going to help in the US.

And parts of the US are going to shut down.

Including your town.

In Little Rock, the mayor just announced a curfew. Nobody is allowed out from midnight to 5 am.

There are a few exceptions for work, but the idea is to limit social gatherings at restaurants, bars, etc.

I think the Gov will announce a lock down by the end of this week or the middle of next.

You may have seen a slow down in your customer visits already.

I’m sorry.

I know you didn’t plan for it, I know you didn’t ask for it, but it’s here, it’s going to last for about 6-8 weeks and it will affect your bottom line.

So I want to help.

Did you know you have 4 ways to reach your customer right now at zero cost?

1.  Make sure your website is up to date.

2.  Start making video updates on Youtube about your business, what you do, how you’re coping, how you’re still doing great things to be ready when this thing is over, and more.

Post them to Youtube and link to your website.

If you are not communicating, you may not get that business back.

Don’t make it a commercial, make it just you with some ideas for your customers. Be real.

You don’t need production value, just your smartphone and some good lighting.

3.  Write down 5 tips a day in a bullet list and post to a blog on your website, on LinkedIn, on Twitter. What can you tip about? Anything and everything in your business. Tip about your community.

4.  Take a picture of everything in your store, or neat things in your office, or awesome things in your community and post on Instagram.  Do this ten times per day for every day your business is slow.

These are easy ways to keep your brand in the forefront of your customer’s minds.

Because right now, they won’t be thinking about you. Most of them are thinking about toilet paper.

They’re worried about getting sick, about their friends getting sick. They’re worried if this is overreacting, or if we’re not prepared, or even what to be worried about.

Can you believe that?  People worry about if they are worrying enough.

Maybe your content strategy should be posting a lot of jokes on your business platforms.

I’m not worried.

Here’s why.

We have a great medical system and shutting stuff down gives our experts time to deal with it.  We should be able to help more people if we don’t overwhelm the system.

I know the next 8 weeks might be rough.  We can get through it.

Let me know how I can help. 

If you need free content ideas, or need me to help you make some content, just let me know.  I’ve got a ton of simple, easy, free things you can do that won’t take more than an hour.

We’re in this together.